How the "invisible diaspora hand" moves brands and places
Bernard Cova
| Year of publication: |
2022
|
|---|---|
| Authors: | Cova, Bernard |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 25.2022, 5, p. 585-595
|
| Subject: | Appropriation | Brand hijack | Diaspora | Displacement | Migration | Reverse diaspora | Markenführung | Brand management | Migranten | Migrants | Internationale Migration | International migration | Ethnische Gruppe | Ethnic group | Markenartikel | Brand | Soziales Netzwerk | Social network | Welt | World | Migrationsforschung | Migration research | Flüchtlinge | Refugees |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-04-2022-0069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454965