How the time-scarcity feature of live-streaming e-commerce affects impulsive buying
Year of publication: |
2023
|
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Authors: | Hao, Shuaikang ; Huang, Ling |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 43.2023, 11/12, p. 875-895
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Subject: | impulsive buying | Live-streaming e-commerce | product type | psychological reactance theory | time scarcity | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Emotion |
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