How third-party certification programs relate to consumer trust in online transactions : an exploratory study
Year of publication: |
2008
|
---|---|
Authors: | Jiang, Pingjun ; Jones, David B. ; Javie, Sharon |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 9, p. 839-858
|
Subject: | Electronic Commerce | E-commerce | Vertrauen | Confidence | Standardisierung | Standardization | Datensicherheit | Data security | Bewertung | Evaluation |
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