How to achieve consumer continuance intention toward branded apps : from the consumer-brand engagement perspective
Year of publication: |
2021
|
---|---|
Authors: | Qing, Tang ; Haiying, Du |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-8
|
Subject: | Branded app | Consumer–brand engagement | Continuance intention | Entertainment | Information | Social presence | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobile Anwendung | Mobile application | Markenimage | Brand image |
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