How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Year of publication: |
2019
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Authors: | Laurie, Sally ; Mortimer, Kathleen |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 3/4, p. 231-252
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Subject: | advertising agencies | client/agency relationships | Integrated marketing communication | integration | media neutrality | remuneration | Marketingmanagement | Marketing management | Werbung | Advertising | Werbewirtschaft | Advertising industry | Beziehungsmarketing | Relationship marketing | EU-Staaten | EU countries |
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