How to bring innovation into a conservative market?
Maritana Sedysheva (M>
| Year of publication: |
2016
|
|---|---|
| Authors: | Sedysheva, Maritana |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 11.2016, 1, p. 39-54
|
| Subject: | innovation | business | market | decision-making system | innovation process scan | technology | strategy map | innovative product | Belgium | Innovation | Innovationsmanagement | Innovation management | Belgien | Marketingmanagement | Marketing management | Technischer Fortschritt | Technological change | Produktentwicklung | New product development | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478620