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The BP Deepwater Horizon débâcle and corporate brand exuberance
Balmer, John M. T., (2010)
Measuring public sector oil marketing companies' brand awareness
Attri, Rekha, (2011)
The impact of corporate branding dimensions on firm performance : evidence from the Zimbabwean petroleum industry
Sandada, Maxwell, (2015)
How to build a new brand?
Majchrzak, Katarzyna, (2010)