How to capture the advertising high ground
| Year of publication: |
1995
|
|---|---|
| Authors: | Fletcher, Winston ; Chernatony, Leslie de |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 37.1995, 2, p. 205-208
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