How to catch a city? The concept and measurement of place brands
Year of publication: |
2011
|
---|---|
Authors: | Zenker, Sebastian |
Other Persons: | Kavaratzis, Mihalis (ed.) |
Published in: |
Journal of Place Management and Development. - Emerald Group Publishing Limited, ISSN 1753-8343, ZDB-ID 2421628-8. - Vol. 4.2011, 1, p. 40-52
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cities | Brands | Marketing strategy | Brand image | Place branding |
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