How to compete with a supply chain partner : retailer's store brand vs. manufacturer's encroachment
Year of publication: |
2021
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Authors: | Zhang, Zhe ; Song, Huaming ; Gu, Xiaoyu ; Shi, Victor ; Zhu, Jing |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 103.2021, p. 1-16
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Subject: | Dual channels | Encroachment | Game theory | Store brand | Supply chain management | Spieltheorie | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Handelsmarke | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management |
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