How to conquer new markets with old skills
by Mauro F. Guillén and Esteban García-Canal
| Year of publication: |
2010
|
|---|---|
| Authors: | Guillén, Mauro F. ; García Canal, Esteban |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 88.2010, 11, p. 118-122
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Erfolgsfaktor | Success factor | Spanien | Spain |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008809010