How to create more customer value in independent shops : a set-theoretic approach to value creation
Year of publication: |
2022
|
---|---|
Authors: | Peng, Peng ; Jacobs, Sofie ; Cambré, Bart |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 241-250
|
Subject: | Customer episode value | Customer relationship value | Personality characteristics | QCA | Value co-creation | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
-
Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika, (2018)
-
Tandon, Anushree, (2014)
-
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C., (2015)
- More ...
-
Unraveling Belgian fashion designers' high perceived success : a set-theoretic approach
Jacobs, Sofie, (2016)
-
Designers' road(s) to success : balancing exploration and exploitation
Jacobs, Sofie, (2020)
-
Multiple pathways to success in small creative businesses : the case of Belgian furniture designers
Jacobs, Sofie, (2016)
- More ...