How to derive consensus among various marketing journal rankings?
Year of publication: |
2014
|
---|---|
Authors: | Theuβl, Stefan ; Reutterer, Thomas ; Hornik, Kurt |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 5, p. 998-1006
|
Publisher: |
Elsevier |
Subject: | Journal ranking | Consensus ranking | Meta-ranking | Marketing | Binary optimization |
-
How to derive consensus among various marketing journal ranks?
Theußl, Stefan, (2014)
-
On the design of R-based scalable frameworks for data science applications
Theußl, Stefan Peter, (2020)
-
Assessing international journal impact: the case of marketing
Rosenstreich, Daniela, (2012)
- More ...
-
Warenkorbanalyse mit Hilfe der Statistik-Software R
Hahsler, Michael, (2006)
-
Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse
Reutterer, Thomas, (2007)
-
How to derive consensus among various marketing journal ranks?
Theußl, Stefan, (2014)
- More ...