How to design and develop a business research project : demystifying academic research for business professionals

Bart Cambré (Professor of Business Research Methods, Antwerp Management School and University of Antwerp, Belgium), Karen Elliott (Professor/Chair of Practice in Finance and Fintech, University of Birmingham Business School, University of Birmingham, UK), and Janick Fierens (Adjunct Professor Consulting Methods, Antwerp Management School, Belgium and Independent Consultant, Dagger Consulting, Belgium)

"Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity of research ventures. Providing crucial insight from highly regarded business professionals, this innovative book offers an illustrative guide to aid practitioners in the following: - designing and evaluating business research on its reliability, validity and rigour. - understanding the utilisation of data and digital technologies in research projects. - fully grasping research terminology and employing a succinct research template in practical contexts. How to Design and Develop a Business Research Project will be vital for business and management professionals seeking to further develop strategies and collaborative research skills within the sector. It will additionally be highly beneficial for academics striving to grasp the context and mindset of business and management research"--

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Year of publication:	2023
Authors:	Cambré, Bart ; Elliott, Karen ; Fierens, Janick
Institutions:	Edward Elgar Publishing (publisher)
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Rigor and relevance \| Academic business research project \| Scademic writing \| Turtle template \| Research design and methodology \| Ethical integrity \| Wissenschaftliche Methode \| Scientific method \| Wirtschaftsforschung \| Economic research \| Betriebswirtschaftslehre \| Business economics \| Wissenschaftliches Arbeiten \| Academic writing \| Bibliometrie \| Bibliometrics \| Universitäre Forschung \| University research

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Extent:	1 Online-Ressource (270 pages)
Series:	How to guides
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Contents: Preface -- 1. Introduction to how to design and develop a business research project -- 2. Turtle template -- 3. The head of the turtle: Research orientation and strategy -- 4. Body of knowledge -- 5. Leg 1: 5c framework -- 6. Leg 2: Conceptual model -- 7. Leg 3: Operationalization -- 8. Leg 4: Research designs and methods -- 9. Tail: Ethics and challenges -- 10. Data collection -- 11. Data analysis -- 12. Reporting and academic writing -- 13. Looking back to move forward -- Index.
ISBN:	978-1-0353-0784-5 ; 978-1-0353-0783-8
Other identifiers:	10.4337/9781035307845 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014372516