How to design good experiments in marketing : types, examples, and methods
Year of publication: |
2021
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Authors: | Viglia, Giampaolo ; Zaefarian, Ghasem ; Ulqinaku, Aulona |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 193-206
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Subject: | Analyze experimental data in marketing | Attention checks | Causation | Experimental design | Field experiment | Manipulation checks | Randomization | Sample size | Experiment | Experimentelle Ökonomik | Experimental economics | Stichprobenerhebung | Sampling | Feldforschung | Field research | Theorie | Theory |
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