How to Develop a Strategic Marketing Plan. A Step‐by‐Step Guide
| Year of publication: |
2001
|
|---|---|
| Authors: | Kárpáti, László |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 35.2001, 11/12, p. 1398-1402
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Marketing | Strategic planning | Marketing decision making |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/ejm.2001.35.11_12.1398.1 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014723425