How to develop great conceptual frameworks for business-to-business marketing : editorial
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Elina Jaakkola
| Year of publication: |
2021
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| Authors: | Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; Jaakkola, Elina |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 94.2021, p. A2-A10
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| Subject: | Conceptual articles | Conceptual framework | Theorizing | Theory development |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.04.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012513181