How to differentiate by price : proposal for a five-dimensional model
Year of publication: |
2013
|
---|---|
Authors: | Iveroth, Einar ; Westelius, Alf ; Petri, Carl-Johan ; Olve, Nils-Göran ; Cöster, Mathias |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 31.2013, 2, p. 109-123
|
Subject: | Preisdifferenzierung | Price discrimination |
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