How to evaluate advertisingʹs contribution
Cyril Freeman
Year of publication: |
1962
|
---|---|
Authors: | Freeman, Cyril |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 40.1962, 4, p. 137-148
|
Subject: | Marktwerbung |
Saved in:
Saved in favorites
Similar items by subject
-
Hessenmüller, Bruno, (1955)
-
Schrifttum über Absatz und Werbung : In Auswahl zusammengest
Bergler, Georg, (1960)
-
(1961)
- More ...
Similar items by person
-
How to evaluate advertisingʹs contribution
Freeman, Cyril, (1964)
- More ...