How to fix a lie? : the formation of Volkswagen’s post-crisis reputation among the German public
Year of publication: |
2018
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Authors: | Wang, Yijing ; Wanjek, Louisa |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 21.2018, 2, p. 84-100
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Subject: | Corporate reputation | Crisis communication | Emotion | Involvement | Identification | Responsibility | Firmenimage | Deutschland | Germany | Reputation | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management |
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