How to get lost costumers back? Insights into customer relationship revival activities

Year of publication:	2007-01-01
Authors:	Homburg, Christian ; Hoyer, Wayne ; Stock-Homburg, Ruth
Institutions:	Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt

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Series:	Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
Type of publication:	Book / Working Paper
Notes:	for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/29590/ Published in Journal of the Academy of Marketing Science (JAMS) . 35 (2007-01-01) : pp. 461-474
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008524521