How to grow a brand: Retain or acquire customers?
Year of publication: |
2014
|
---|---|
Authors: | Riebe, Erica ; Wright, Malcolm ; Stern, Philip ; Sharp, Byron |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 5, p. 990-997
|
Publisher: |
Elsevier |
Subject: | Acquisition | Defection | Hendry model | Banking | Pharmaceuticals |
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