How to improve consumer attitudes toward using credit cards online : an experimental study
Wesley Shu; Chiang Yu Cheng
| Year of publication: |
2012
|
|---|---|
| Authors: | Shu, Wesley ; Cheng, Chiang Yu |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 335-345
|
| Subject: | Attitude change | Behavioral research | Credit cards | Consumer behavior | Online shopping | Message proximity | Message source | Persuasion theory | Social justice theory | Transaction assurance | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card | Online-Handel | Online retailing | Experiment | Verhaltensökonomik | Behavioral economics |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730233