How to increase blood donation by social marketing
Asunción Beerli-Palacio; Josefa D. Martín-Santana
| Year of publication: |
2015
|
|---|---|
| Authors: | Beerli-Palacio, Asunción ; Martín-Santana, Josefa D. |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 12.2015, 3, p. 253-266
|
| Subject: | Social marketing | Health marketing | Effectiveness of health marketing programs | Marketing | Gesundheit | Health | Social Marketing | Blutspendedienst | Blood service |
Online Resource
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-015-0133-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410786