How to integrate sustainable considerations into the 4Ps of marketing : product, price, promotion, place
Year of publication: |
2023
|
---|---|
Authors: | Al Kalbani, Ali ; Al Balushi, Badriya ; Al Jahwari, Maha ; Al Rashdi, Maryam ; Al Habsi, Jouhara |
Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 344-370
|
Subject: | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability |
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