How to lengthen, deepen and broaden customer-firm relationships with online financial services?
Year of publication: |
2009
|
---|---|
Authors: | Liang, Chiung-ju ; Chen, Hui-ju |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 14.2009/10, 3, p. 218-231
|
Subject: | Finanzdienstleistung | Financial services | Versicherung | Insurance | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Taiwan |
-
Laer, Tom van, (2010)
-
Airlines' Internet marketing channels: antecedents to customer relationships
Grenblad, Daniel L., (2006)
-
van Laer, Tom, (2017)
- More ...
-
Does online relationship marketing enhance customer retention and cross-buying?
Liang, Chiung-ju, (2008)
-
A study of the impacts of website quality on customer relationship performance
Liang, Chiung-ju, (2009)
-
Does online relationship marketing enhance customer retention and cross-buying?
Liang, Chiung-Ju, (2008)
- More ...