How to make a 29% increase look bigger : the unit effect in option comparisons
Year of publication: |
2013
|
---|---|
Authors: | Pandelaere, Mario ; Briers, Barbara ; Lembregts, Christophe |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, Suppl., p. 169-183
|
Subject: | Produktinformation | Product information | Visuelle Wahrnehmung | Visual perception | Funktionelle Lebensmittel | Functional food | Zahlungsbereitschaftsanalyse | Willingness to pay |
-
How to design logos to increase brand equity
Stamatogiannakis, Antonios, (2016)
-
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt, (2016)
-
Infographics and financial decisions : an eye-tracking experiment
Hong Phuoc Vo, (2022)
- More ...
-
How to make a 29% increase look bigger : the unit effect in option comparisons
Pandelaere, Mario, (2011)
-
How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
Pandelaere, Mario, (2011)
-
How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
Pandelaere, Mario, (2013)
- More ...