How to manage your global reputation : a guide to the dynamics of international public relations
by Michael Morley
| Year of publication: |
2002 ; Rev. and updated paperback ed.
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|---|---|
| Authors: | Morley, Michael |
| Publisher: |
Basingstoke : Palgrave |
| Subject: | Öffentlichkeitsarbeit | Internationales Marketing | Multinationales Unternehmen |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 228 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-66061-7 ; 0-333-98777-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004757872