How to measure anything : finding the value of "intangibles" in business

Part I. The measurement solution exists. The challenge of intangibles -- An intuitive measurement habit: Eratosthenes, Enrico, and Emily -- The illusions of intangibles: why immeasureables aren't -- Part II. Before you measure. Clarifying the measurement problem -- Calibrated estimates: how much do you know now? -- Quantifying risk through modeling -- Quantifying the value of information -- Part III. Measurement methods. The transition: from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes: adding to what you know now -- Part IV Beyond the basics. Preference and attitudes: the softer side of measurement -- The ultimate measurement instrument: human judges -- New measurement instruments for management -- A universal measurement method: applied information economics