How to measure brand relationship quality?
Year of publication: |
2007
|
---|---|
Authors: | Zhou, Zhimin |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 1.2007, 2, p. 300-318
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Bewertung | Evaluation |
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