How to measure social media : a step-by-step guide to developing and assessing social media ROI
Nichole Kelly
| Year of publication: |
2013
|
|---|---|
| Authors: | Kelly, Nichole |
| Publisher: |
Indianapolis, Ind. : Que Publ. |
| Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Social Web | Social web | Marketing | Soziale Software | Controlling |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Extent: | XII, 243 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together. Erscheinungsjahr in Vorlageform:c 2013 |
| ISBN: | 0-7897-4985-8 ; 978-0-7897-4985-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013531528