How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication?
Year of publication: |
2006-08
|
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Authors: | Beghin, John ; Yue, Chengyan ; Marette, Stéphan |
Institutions: | Center for Agricultural and Rural Development (CARD), Iowa State University |
Subject: | brand advertising | effort | geographical indication | GI | quality | wine |
Extent: | application/pdf text/html |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | L15 - Information and Product Quality; Standardization and Compatibility ; L66 - Food; Beverages; Cosmetics; Tobacco ; Q13 - Agricultural Markets and Marketing; Cooperatives; Agribusiness |
Source: |
-
How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication?
Beghin, John, (2006)
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Goldstein, Robin, (2008)
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Do more expensive wines taste better? : evidence from a large sample of blind tastings
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How to promote quality perception in wine markets : brand advertising or geographical indication?
Yue, Chengyan, (2006)
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