How to repair customer trust of high-risk products ofter negative publicity
Year of publication: |
2014
|
---|---|
Authors: | Cao, Ting ; Shi, Guicheng ; Yin, Yanting |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 5.2014, 4, p. 382-393
|
Subject: | Repurchase intention | Apology | Customer trust repair | High-risk product | Negative publicity | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing |
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