How to save your brand in the face of a crisis
Year of publication: |
2010
|
---|---|
Authors: | Johar, Gita V. ; Birk, Matthias M. ; Einwiller, Sabine A. |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 51.2009/10, 4, p. 57-64
|
Subject: | Markenführung | Brand management | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | USA | United States | Deutschland | Germany |
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