How to Sell Something Else, which is Actually the Same – Beer to Women?!
Authors: | Fodor, Mónika ; Szabad, Katalin Medvene ; Szûcs, Attila |
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Other Persons: | Michelberger, Pál (contributor) |
Institutions: | Keleti Károly Gazdasági Kar, Óbudai Egyetem |
Subject: | wellness | healt protection | primary research |
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How to Sell Something Else, which is Actually the Same – Beer to Women?!
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