How to service a foreign market under uncertainty : a real option approach
Year of publication: |
1992
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Authors: | Capel, Jeannette Johanna |
Published in: |
European journal of political economy. - Amsterdam [u.a.] : Elsevier, ISSN 0176-2680, ZDB-ID 623005-2. - Vol. 8.1992, 3, p. 455-475
|
Subject: | Marketingmanagement | Marketing management | Auslandsinvestition | Foreign investment | Theorie | Theory |
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