How to signal product variety on pack : an investigation of color and image cues
Ella Ward, Jenni Romaniuk, Giang Trinh, John Dawes and Virginia Beal
| Year of publication: |
2024
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|---|---|
| Authors: | Ward, Ella ; Romaniuk, Jenni ; Trinh, Giang ; Dawes, John ; Beal, Virginia |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 1, p. 46-72
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| Subject: | line extension | variant | packaging design | color | category cues | prototypes | Markenimage | Brand image | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Produktdifferenzierung | Product differentiation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231201852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584428