How to successfully position new consulting services with clients: insights from the theory of planned behavior
Year of publication: |
[2019]
|
---|---|
Authors: | Nissen, Volker ; Machts, Tino |
Published in: |
Advances in consulting research : recent findings and practical cases. - Cham, Switzerland : Springer, ISBN 3-319-95998-0. - 2019, p. 299-313
|
Subject: | Unternehmensberatung | Consultancy services | Unternehmensdienstleistung | Business services | Innovationsdiffusion | Innovation diffusion |
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