How to transform consumers into fans of your brand
Benedikt Jahn; Werner Kunz
| Year of publication: |
2012
|
|---|---|
| Authors: | Jahn, Benedikt ; Kunz, Werner |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 23.2012, 3, p. 344-361
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Motivation | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009619164