How to wow with service innovation
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The authors identified eight consumer trends, i.e. always on the go, always logged-in, quality information faster, nowism, look at me now, privacy, sustainable living and return on time (RoT), present across the three life-stage segments, i.e. young free and simple, chaos in my life and got my life back. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Year of publication: |
2015
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 31.2015, 9, p. 21-24
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Service innovation | Consumer value | Consumer trends | Return on time | Sustainable living | Trend spotting |
Saved in:
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