Extent: | 1 Online-Ressource (186 pages) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Contents: Foreword -- 1. Why write a business case? -- 2. What makes a case interesting? -- 3. Determining the type of case to write -- 4. How to get started writing your case -- 5. How to research your primary data case -- 6. How to research your secondary data case -- 7. The case writing process -- 8. Writing the accompanying instructor's manual or teaching note to your case -- 9. Testing your case -- 10. Special types of cases -- 11. How to get your case published -- 12. Last words on writing cases -- Appendix: Case resources -- References -- Index. |
ISBN: | 978-1-80392-065-8 ; 978-1-80392-064-1 |
Other identifiers: | 10.4337/9781803920658 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322908