How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting

How consumers’ waiting times affect their retrospective evaluations of Internet Web Sites is investigated in four computer-based experiments. Results show that waiting can but does not always negatively affect evaluations of Web Sites. Results also show that the potential negative effects of waiting can be neutralized by managing waiting experiences effectively. A conceptual framework and formal random utility model is introduced.

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Year of publication:	1998
Authors:	Dellaert, B.G.C. ; Kahn, B.
Institutions:	Tilburg University, Center for Economic Research
Subject:	Marketing \| consumer preference models \| waiting experiences \| Internet marketing

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Extent:	application/pdf
Series:	Discussion Paper.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series CentER Discussion Paper Number 1998-64
Classification:	D12 - Consumer Economics: Empirical Analysis ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011090541