How top management's social capital fosters the development of specialized marketing capabilities : a cross-cultural comparison
Year of publication: |
2011
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Authors: | Kemper, Jan ; Engelen, Andreas ; Brettel, Malte |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 19.2011, 3, p. 87-112
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Subject: | Führungskräfte | Managers | Sozialkapital | Social capital | Marketing | Kulturelle Identität | Cultural identity | Vergleich | Comparison | China | Hongkong | Hong Kong | Deutschland | Germany | USA | United States |
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