How trending status and online ratings affect prices of homogeneous products
Year of publication: |
2016
|
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Authors: | Kocas, Cenk ; Akkan, Can |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 3, p. 384-407
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Subject: | eWoM | game theory | online pricing | online ratings | online reviews | trending products | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Social Web | Social web | Internet | Konsumentenverhalten | Consumer behaviour |
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