How U.S. consumers view in-store promotions
Year of publication: |
2011
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Authors: | Schultz, Don E. ; Block, Martin P. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 1, p. 51-55
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