How uncertainty affects information search among consumers : a curvilinear perspective
Year of publication: |
2023
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Authors: | He, Sharlene ; Rucker, Derek D. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 3, p. 415-428
|
Subject: | Accuracy | Curvilinear relationship | Efficiency | Information search | Uncertainty | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Entscheidung unter Unsicherheit | Decision under uncertainty | Informationsversorgung | Information provision |
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