How value congruence affects fan consumption behaviour
Curtis E. Ziniel and Clay A. Gransden
| Year of publication: |
2023
|
|---|---|
| Authors: | Ziniel, Curtis E. ; Gransden, Clay A. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 23.2023, 1/2, p. 21-43
|
| Subject: | ethics | fandom | football | value congruence | values | Konsumentenverhalten | Consumer behaviour | Fußball | Football | Unternehmensethik | Business ethics | Soziale Werte | Social values | Ethik | Ethics | Kundenwert | Customer value | Profisport | Professional sports |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2023.130429 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310876