How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Year of publication: |
2021
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Authors: | Keeling, Debbie Isobel ; Keeling, Kathleen ; Ruyter, Ko de ; Laing, Angus |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 2, p. 236-257
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Subject: | Dialogic engagement | Dialogue | Healthcare services | Complex services | Value co-creation | Value co-destruction | Knowledge resources | Patients | Healthcare professionals | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care | Krankenhaus | Hospital | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Patienten |
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