How value is culturally co-constructed over time: an interpretive framework for mythical-level analysis
Year of publication: |
2010
|
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Authors: | Ponsonby-McCabe, Sharon ; Brown, Stephen |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 4, p. 305-318
|
Subject: | Markentransfer | Brand extension | Betriebliche Wertschöpfung | Value creation | Kulturelle Identität | Cultural identity |
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