How voice assistants affect customer experience in online shopping
Year of publication: |
2022
|
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Authors: | Flaswinkel, Anne Mareike ; Bilstein, Nicola ; Rump, Markus ; Souka, Mohamed ; Decker, Reinhold |
Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 68.2022, 2, p. 38-45
|
Subject: | voice assistants | customer experience | anthropomorphized agents | parasocial relationship | privacy concerns | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality |
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